Why a Pro—and not a Volunteer or Employee—Should Handle Your Social Media

You’re a small brand with a big social media vision. You want to grow your community of followers and harness the power of your social channels to drive traffic and increase revenue. You’ve got some great ideas on how to do it, but what you don’t have is the manpower to get the job done.

Companies that have smaller staff numbers may be tempted to assign social media tasks to an employee on top of their job duties; nonprofits may seek out volunteer help. But there are certain pitfalls to those approaches, which is why a professional social media manager is worth the time and effort to seek out. Here are some areas where a pro makes all the difference:

• Focus: An employee who already has another role at your company won’t have the time needed to devote to social media to make it truly effective for your needs. A social media manager’s only role is to make your company shine online.
• Expertise: An employee or volunteer may know how to post on Facebook or take a photo for Instagram. But do they have the expertise it takes to manage, create, and analyze social media campaigns, and use all the assorted tools that come with each platform? Experienced social media agencies stay current with all the latest tools—and know which ones to use to give your brand the best spotlight
• Commitment: Employees and volunteers can quit their roles at any time, taking your social media back to square one. Professional social media teams will sign a contract stipulating the details of the work to be performed, which includes the length of time they’ll be working with you.
• Vision: Sure, you can find anyone who can post content on your channels. But someone who works in social media understands that companies need cohesive messaging and can craft a content calendar that engages followers with carefully curated posts, videos, graphics, and much more.
• Trend-spotting: Social audio, VR, shoppable posts—there’s a lot to keep up with on social platforms. Pros aren’t just leveraging TikTok for their clients, they’ve already found whatever the new TikTok is and are busy exploring how to take advantage of it to meet their clients’ needs.
• Quality: Does your employee tasked with social media also have the time and resources to produce sharp, high-end videos or Photoshop images? Strong visuals grab the eye when someone is scrolling. You don’t want to use amateurish videos or photos, as they can reflect poorly on your brand and detract from your messaging.

If all you want to do is put up a post a couple times a week, you can ask a volunteer for help, or get an employee to pitch in if their schedule allows. But if you want a vibrant social media presence that gets results, contact Perfect Partner Solutions. Our digital marketing team can fulfill your big vision while handling all the small details that come with a social media campaign. Let’s talk about how we can help you.