The Vine:

Branded Content, Event Marketing, Copywriting, Digital Strategy, Ad Management, Social Media Management

The Vine was a startup co-working community launched within The Irvine Company’s marketing department to support the tech industries surrounding UC Irvine. I joined the marketing team behind The Vine to help launch the website and grand opening of their second location in Orange County.

Coordinating with the Senior Vice President and CMO at The Irvine Company, I played an integral role in managing the online communities for both their San Diego and Irvine locations.

From facilitating on the ground coverage for their events, to working closely with their website developer and design lead, I was a hands-on member of their team who managed email campaigns, provided original photography, website content, and social media coverage.