Percepture:

Branded Content, Ad Management, Analytics

I joined the digital team at Percepture to provide analytics and insights for one of their larger accounts in the tourism industry. After a few months of getting to know the client account, my duties expanded into creating branded content for Pinterest and Instagram stories.

Launching their Pinterest account and ad campaigns in February of 2019 led to 773.5k monthly views as well reaching 4.7k page views from a top performing Instagram Story highlighting photo-worthy locations within the destination.