Happy Healthy Hip:

Branded Content, Event Marketing, Copywriting, Digital Strategy, Ad Management, Social Media Management

Happy Healthy Hip was founded in 2007 as an online resource for parents. From covering product launches, movie premieres complete with red carpet coverage, to working with sponsors to create branded content and paid advertorials, copywriting, photography and digital strategy were a major part of the projects I was assigned to.

Managing social media accounts for Twitter, Instagram, Facebook and Pinterest along with advertising campaigns allowed me to integrate growth and content strategies for this brand. Because of my role in building this brand so quickly, I was included on Nielsen’s 2009 list of the Top 50 Power Moms.