Savvy Strategies to Guide Your Brand’s Social Media Presence

You’ve committed to ramping up your brand’s social media presence this year—with so many platforms (and so many potential customers) out there, you need to be social to be competitive. But because there are so many platforms available, it can be daunting to carve out a campaign that gets results.

We help our clients chart a course on social media that is purposeful and thoughtful. We know successful campaigns don’t take  a “throw everything on the wall and see what sticks” approach. You need to be strategic so you don’t devote your time and efforts to social channels that don’t target your audience, or won’t give you the tools you need to meet your objectives. Here are some of the key concepts to keep in mind as you build your brand’s profile on social media.

• You don’t have to be on every social channel.

If you’re trying to be everything to everyone on all social media channels, you’re spreading yourself (and your brand message) too thin. Your business may not lend itself visually to TikTok or Pinterest, but perhaps you can cultivate a strong thought leadership voice on Twitter or LinkedIn. Start with a few platforms that are the best fit for your brand and once you’ve established your business there, branch out to others.

• Create engaging content.

It’s not enough to be on social media—you have to give people a reason to hit the like button or become one of your followers. You’ll need plenty of original, branded content, whether those are photos, videos, infographics, blogs, or podcast interviews. Unique, authentic content will help your brand stand out on crowded social platforms.

• Remember social media is a two-way street.

There’s another good reason to be choosy about your social media platforms—you need to interact with people visiting your page or feed. Answering questions, thanking customers for a good review, responding to comments—if people are taking the time to engage with your brand on social, you need to do the same. Responsiveness is key.

• Set goals for your social media.

You should have clear-cut objectives you want to achieve with your social channels. You may even have different goals for different platforms. For instance, you may want to build brand awareness with behind-the-scenes Instagram livestreams with your C-suite executives, designers, or sales managers. Then on Facebook, you’ll craft an ad campaign to generate sales or drive traffic to your website. Knowing the goals you want to achieve determines the analytics you’ll want to track to measure success or rethink strategy.

• Stay on top of new features and tools.

Social media is always innovating. New tools are constantly introduced that could be effective new ways to promote your brand. Take the time to understand how new features on social platforms work so you can incorporate them into your overarching social media strategy.

Perfect Partner Solutions can develop a customized social media strategy tailored to your brand and your goals. Let us help you navigate social media for the best success. Contact us today to get started.